In this episode of Don’t Eat Poop!, our hosts Matt and Francine are sharing with you the food safety star-studded “Food Safety Voices: Communicating Effectively in Challenging Times” LinkedIn Live with guests: Bryan Armentrout, Dr. Darin Detwiler, Jill Stuber, and Tia Glave.

These are six of the most recognized voices in food safety and they came together to discuss how to effectively communicate critical food safety messages in difficult situations both in public and professional arenas.

From media interviews to industry panels, from crisis responses to everyday advocacy, everyone shared personal experiences, communication frameworks, practical takeaways, and strategies for engaging positively and effectively with the public, industry, and regulators.

💩 [01:06] Meet our 6 leading food safety professionals

💩 [04:22] Francine: tips to work well with the media and avoid mishaps

💩 [12:46] Matt: the power of stories for effective food safety communication

💩 [20:16] Bryan: learning the skills to communicate well in any situation

💩 [25:27] Tips for getting over your nerves and speaking to a large group

💩 [30:18] Tia: understanding your audience’s WHY and building relationships

💩 [40:47] How to engage with people who minimize food safety issues

💩 [44:00] Jill: the need to develop your emotional intelligence (EQ)

💩 [50:19] The elements and balance of an effective message

💩 [51:13] The importance of getting the leadership involved

💩 [54:58] Leadership lessons, humor, and how to create culture

💩 [59:33] Last round of advice and takeaways

“That false belief that all I have to do is point to a piece of paper and then say, you have to do this, that people are going to do it, right? That's completely false.” – Bryan Armentrout

“We need to use these stories. We need to engage with these people to remind them that these weren't just leadership lessons. These were life lessons and that these are not just job responsibilities. These are responsibilities that impact lives.” – Dr. Darin Detwiler

“No matter who your audience is, you still have to create awareness around what will resonate with them.” – Jill Stuber

“ Get the leadership skills you need in order to communicate effectively with people. So you can build those relationships, create safe spaces and trust, so you can understand their values, their beliefs, and their assumptions around what we do.” – Tia Glave

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